All our lovely organic clothes for children and babies are made from 100% organic cotton which is better for everyone, from the farmers, their families and the Frugi factory workers, to your baby and children.

Organic clothes are much softer and are kinder to eczema. Since no nasty chemicals or pesticides are involved, there's nothing in the fabric to irritate the skin. The fibres in organic cotton are fatter and stronger, and because they don't get bruised and battered along the way it  feels much softer too.

It's better for the farmers as they get a fair premium for their crop and they work in a healthy, pesticide free zone.

The planet is a happier place because the organic methods of farming encourage biodiversity. That means that there are lots of lovely plants and animals in the surrounding area!