FEEL THE THOUGHT IN EVERY THREAD!
Our clothes are instantly recognisable by their bright, vibrant colours, playful characters and clever design. You can feel the thought in every thread of Frugi clothing, from clothes that grow with little ones to reversibility and easy dressing. We aim to make our clothes as fun as they are comfortable and practical so that you and your little ones enjoy exploring each collection.
FIT FOR LONGER
Little ones grow fast, so to reduce the impact on our planet we’ve designed clever features to help clothes fit for longer.
- Adjustable straps
- Extendable cuffs & waistbands
- Double popper rows
- Multiple ways to wear
- Extendable Sleeves
EASY DRESSING
Perfect for dressing independent or wiggly little ones, these styles are there to make life that bit easier.
- Guide Poppers
- Easy on necklines
- Integrated scratch mitts
- Dress themselves styles
- Pull on waistbands
REVERSIBLE STYLES
Effortlessly switch up their look - meaning double the fun!
- Wear both ways
- Great for outfitting
- Hide unexpected spills
PLAYFUL DETAILS
Engaging little ones in exploring textures and interactive designs.
- Interactive characters
- Tactile textures
- Embellished details
- Pockets full of character
- Engaging fine motor skills
LET'S GET TECHNICAL...
Our Outerwear, Swimwear and Accessories are definately something else to shout about! Not only are these products technically brilliant, durable, bright and fun, but thanks to some Frugi Magic, are built for any adventure! It’s all in the detail...
We've made our outerwear range from post-consumer recycled plastic bottles - for less landfill and more rain cover.
Our recycled polyester, sunsafe swimwear is perfect for beach or pool! Rated UPF 50+ for additional sun protection.
