Our Collections
Four children wearing colorful winter jackets standing outdoors against a bright blue sky. The jackets include solid red, teal and orange plaid, blue with a multicolor leaf pattern, and mustard yellow.

Ready For Whatever

Shop Outerwear

Roar & Explore

Frugi X ZSL

Let the Summer fun begin

Holiday shop

How we love the planet we play on...

we're proud to be

B CORP™ Certified

Every area of the business, from supply chains to team wellbeing, has been rigorously assessed, joining a global community committed to high standards for people and the planet.

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Organic Cotton. Always.

Our ‘day one’ commitment to only use organic cotton
in our virgin cotton ranges still stands.

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Recycled polyester

Plastic to Frugitastic!

Our swimwear, outerwear and adventure accessories are crafted using

100% post-consumer recycled plastics.

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Circularity

Recyclable Clothing

Our durable circular clothing is recyclable,
with some pieces made from recycled materials.

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Shop By Age

Baby
Baby

Baby

0-2 years
Toddler
Toddler

Toddler

2-5 years
Girls
Girls

Girls

5-12 years
Boys
Boys

Boys

5-12 years
Don't just take our word for it

What Our Customers Say...

Read reviews from real customers about their shopping experience with Frugi.

Love the planet you play on

Two children running on a sandy beach with ocean in the background
Two children lying on grass, holding hands, with a visible brand watermark.
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