A smiling young girl wearing a bright green short-sleeve skater dress covered in colorful butterfly prints, photographed outdoors with a large promotional text overlay reading “£12 Skater dresses! Shop now.”.
A promotional graphic for children's clothing with the text 'tops and shorts £10 & UNDER' on a coral pink background. Four apparel items are partially shown: a rainbow-striped top, a turquoise short-sleeve shirt, turquoise shorts with a car print, and dark blue jeans with a rainbow waistband.
A promotional banner with the text 'SCHOOL DAYS, PLAY ALWAYS.' on a blue background, alongside a recycling icon and three children wearing colorful jackets.
Our Collections
Four children wearing colorful winter jackets standing outdoors against a bright blue sky. The jackets include solid red, teal and orange plaid, blue with a multicolor leaf pattern, and mustard yellow.

Ready For Whatever

Shop Outerwear
Two children in colorful clothing standing in front of a zoo-themed background with 'frugi' branding.

Roar & Explore

Frugi X ZSL
Young girl in a colorful sunflower-themed swimsuit holding an ice cream cone outdoors.

Let the Summer fun begin

Holiday shop

How we love the planet we play on...

Child wearing a shirt with a sun design and text, standing in a sunflower field with B Corp certification logo.

we're proud to be

B CORP™ Certified

Every area of the business, from supply chains to team wellbeing, has been rigorously assessed, joining a global community committed to high standards for people and the planet.

find out more
Woman in a floral dress holding a white flower in a natural setting with Organic Textile Association and Global Organic Textile Standard logos.

Organic Cotton. Always.

Our ‘day one’ commitment to only use organic cotton
in our virgin cotton ranges still stands.

find out more

Recycled polyester

Plastic to Frugitastic!

Our swimwear, outerwear and adventure accessories are crafted using

100% post-consumer recycled plastics.

find out more

Circularity

Recyclable Clothing

Our durable circular clothing is recyclable,
with some pieces made from recycled materials.

find out more

Shop By Age

Baby wearing a yellow cardigan with elephant designs on a white background
Baby wearing a yellow cardigan with elephant designs on a white background

Baby

0-2 years
Child wearing a colorful outfit with overalls and rainbow shoes outdoors.
Child wearing a colorful outfit with overalls and rainbow shoes outdoors.

Toddler

2-5 years
Young girl in a colorful dress standing outdoors with a yellow building and blue sky in the background.
Young girl in a colorful dress standing outdoors with a yellow building and blue sky in the background.

Girls

5-12 years
Child wearing a blue patterned shirt on a beach with clear blue sky
Child wearing a blue patterned shirt on a beach with clear blue sky

Boys

5-12 years
Don't just take our word for it

What Our Customers Say...

Read reviews from real customers about their shopping experience with Frugi.

Love the planet you play on

Child wearing an orange shirt with a colourful elephant design outdoors.
Two children running on a sandy beach with ocean in the background
Two children lying on grass, holding hands, with a visible brand watermark.
Follow us