ABOUT US
We’re Frugi, the people and planet conscious childrenswear brand on a mission to inspire a love for the planet we play on. Born in 2004 from a parent's need for sustainable clothing, we’ve become a global destination known for our clever designs and vibrant prints.
Crafted to keep up with the wildest playtimes, we’re on a mission to make clothing last even longer. We continue to grow our circular collection with our highly skilled team creating more circular options than ever before. This means less textile waste in landfills and reducing the need for virgin materials. From GOTS certified organic cotton to recycled plastic, there’s thought in every thread.
OUR VISION
A world without waste!
OUR PURPOSE
To inspire every human to love and protect the planet we play on.
THE PROBLEM
The cheap throw-away convenience culture destroying our planet.
OUR POSITIONING
A business on a sustainable mission that inspires a love for adventure and for the planet.
LIKE WHAT YOU SEE? WHY NOT FIND OUT MORE ABOUT OUR ECO-JOURNEY?
Our sustainable clothes are built for adventure using quality, durable fabrics...
Our clothes are instantly recognisable by their bright colours, playful characters and clever details...
Our outerwear, backpacks, accessories and swimwear are made from post consumer recycled materials!