The Frugi design team packed up their pencil cases, dug out their cameras, stuffed their backpacks full of yummy snacks and headed off together on a summer road trip to soak up inspiration - from city to seaside!
The Frugi design team packed up their pencil cases, dug out their cameras, stuffed their backpacks full of yummy snacks and headed off together on a summer road trip to soak up inspiration - from city to seaside!
Then it was on to the rolling hills and lush countryside of Norfolk, with its quintessential village greens and long golden beaches, where the team picnicked by duck ponds; took a dip in the sun-warmed sea; and traveled by steam train.
After 97,017 steps each, they kicked off their trainers, shimmied off their backpacks and looked back over their many adventures. From the urban city centre with skyscrapers reaching for the clouds to the green country and sandy seaside, the team were bursting with inspiration from these two vastly different environments. Opposite locations and yet still bursting with life, discover this enchanting collection and see what hidden treasures you’ll find in landscapes both familiar and new...
Our Spring Summer 2023 season introduces Frugi’s brand-new Recycle Me range, a collection of fully circular pieces certified by the Circular Textiles Foundation, which we’ve designed to be recycled once worn out.
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By using GOTS certified in conversion cotton, we are supporting farmers who are making the “switch” from growing conventional cotton to GOTS certified organic cotton, and we couldn’t be prouder to be a part of it.
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Designed to be recycled once completely worn out, this bright and cheerful cardigan with its colourful embroidery makes for a soft and smart extra layer.
Super-duper soft and stretchy, this dotty top and coordinating leggings set is ready for all their playful adventures – let’s go!
Featuring fab sealife facts alongside fun appliqués that kids will love, this short-sleeved t-shirt has been crafted from our incredibly soft in conversion cotton.