CIRCULARITY | ORGANIC COTTON | RECYCLED POLYESTER | REPAIR & CARE
FRUGI'S CIRCULAR COLLECTION
There's More to Sustainability Than Just Recycling...
At Frugi, we're committed to making clothes last longer. Little ones grow fast, so we design durable, versatile clothing, with thoughtful features like:
- Extendable sleeves & adjustable straps – growing with your child
- Pass-me-on labels - encouraging reuse
- Reinforced knees & elbows - for extra durability
Our clothes aren’t just outfits; they’re companions for adventure - made to be cherished, then passed on for more playtime with a new friend.
RECYCLE YOUR FRUGI
Is your little one’s Frugi Circular Clothing worn out beyond repair or passing on? If it has a Recycle Me QR code, follow these steps:
How to Recycle:
- For UK customers: Request a free returns label by completing our Recycle Me form at welovefrugi.com/recycleme.
- For customers outside the UK: Please send your item(s) to:
Returns: RECYCLE ME, Frugi, Unit 2 & 2A Lodge Way, Indian Queens Industrial Estate, St Columb, Cornwall, TR9 6TF
1. Please package the item securely. Ensure it is clean and that any added repairs or patches have been removed, so the garment is returned in its original fabric state, ready for recycling.
2. Once we have collected a minimum of 325 recyclable products, we will pass the items on to our partner, LMB, who uses textile to textile recyclers to convert them into new fabrics, helping reduce textile waste.
And to show our appreciation for you joining us on our circular journey, we'll send you a small thank you too!
IMPORTANT:
* Only send back items that can no longer be worn, repaired, or passed on
* If you’ve made repairs or customisations, please remove them before sending—garments must be in their original state to be processed correctly
With your help, we aim to recycle
pieces from our Spring Summer 2025 Recycle Me collection in the years to come, diverting them from landfills once worn out. Thank you!
A Circular Journey
104 STYLES FROM OUR NEW SS25 RANGE WILL BE RECYCLABLE!
When garments in our Circular Collection reach the end of their wearable life, they don’t have to go to landfill. Instead, customers can send them back to us. No matter how many times they’ve been passed on, the final owner can simply scan the label to find out how to recycle them.
Once we have collected a minimum of 325 recyclable products to ensure efficient processing, we pass them to our specialist partner, LMB, who works with textile to textile recyclers to convert them into new fabrics, helping to reduce textile waste.
Leading the Way in Circular Fashion
We first partnered with the Circular Textiles Foundation to upskill our team, launching the world’s first certified circular children's wear collection in 2023. Since then, we’ve brought this expertise in-house, with our skilled internal team now leading the design of even more recyclable styles.
In 2024, we were honoured to win the Drapers Sustainability Award for Best Circularity Initiative, recognising our commitment to reducing textile waste and pioneering innovation in this space.
Why Circular Clothing Matters
Most clothing recycling today involves re-use or downcycling, where garments are shredded into textile scraps for padding, insulation, and filling. While better than landfill, these materials still eventually become waste.
Our Circular Collection is different. These garments are designed specifically to be recycled back into fabric, keeping valuable materials in circulation and preserving our planet’s natural resources.
Did You Know?
We've been part of the Quantifying Circularity Project, working with the Circular Textiles Foundation, the University of the Arts London, and WRAP. By analysing our product data, the team explored the potential carbon savings of designing for recycling. If all the circular garments from our AW23 and SS24 collections were recycled, we could reduce carbon emissions by 31% compared to non-recyclable garments.
AROUND 300,000 TONNES OF USED CLOTHES ARE BURNED OR BURIED IN LANDFILL EACH YEAR1
1GREENPEACE
LINEAR & CIRCULAR MANUFACTURING
WHAT’s the difference between linear & circular manufacturing?
In linear manufacturing – which is used most in the fashion industry – a virgin material like cotton is made into a product such as a top. Once this top becomes worn out it ultimately ends up in landfill as it has not been designed and created with an end-of-life solution in mind.
Whereas in circular manufacturing, the cotton is still initially harvested and created into a top, but instead of being thrown away when worn out, its fabric is designed and created to live on by being recycled into new yarn and fabrics. This fabric can then be used to create new products, such as another top, that can be worn and recycled again and again in a circular life cycle.
The earth and its precious resources aren't limitless, so this way, we don't lose the materials it takes to make our clothes, and we can put them back into what we will use for years to come!​
FAQS
Circular Collection
What is the frugi circular collection?
The Frugi Circular Collection is designed with circularity principles in mind. These garments are made to last, be passed on, and eventually be recycled into new fabrics, reducing waste and supporting a more sustainable future.
What makes these clothes "circular"?
Our circular garments are either recyclable or recyclable and made from recycled materials. They have been designed to be sent back to Frugi to be collated then onto our partner LMB, who uses textile recyclers to convert it into new fabrics, helping reduce textile waste.
how does the recycling process work?
When your Frugi circular garment reaches the end of its wearable life: UK customers can request a free returns label via our Recycle Me form at welovefrugi.com/recycleme.
are all frugi products recyclable?
Not all Frugi garments are designed for recycling. Only those in our Circular Collection (marked with a "Recycle Me" QR code) are specifically made to be recycled through our program.
recycling process & how to participate
how do i know if my frugi garment is recyclable?
Look for the Recycle Me QR code on the garment’s care label. If present, the item is part of our Circular Collection and can be returned for recycling.
how do i return my circular garment?
UK customers can request a free returns label via our Recycle Me form at welovefrugi.com/recycleme. Non-UK customers can send items directly to our Frugi returns address: Returns: RECYCLE ME, Frugi, Unit 2 & 2A Lodge Way, Indian Queens Industrial Estate, St Columb, Cornwall, TR9 6TF
do i need to prepare my circular garment before sending it back?
Yes! Please ensure that:
- The garment is clean.
- Any repairs, patches, or customisations are removed so it is in its original fabric state.
can i recycle mutliple frugi garments at once?
Yes! You can send multiple items together. The more we collect, the more efficiently we can process them.
can i drop off my garments at a local textile recycling centre instead?
No, our Circular Collection garments are designed to be processed through Frugi and our partner LMB. Standard recycling centres may not have the capability to properly recycle these items.
sustainability & circularity
why is frugi focusing on circular fashion?
Most clothing recycling today results in downcycling & turning old textiles into padding, insulation, or filler. Our Circular Collection is different! These garments are designed to be recycled back into fabric, keeping valuable materials in circulation and reducing reliance on virgin resources.
what happens to my garment after i send it back
Once we have collected a minimum of 325 recyclable products, we will pass the items onto LMB, who works with textile to textile recyclers to break them down and create new fabrics. This process helps to keep textiles out of landfills and reduces environmental impact.
What is Frugi doing to make clothes last longer?
We design for longevity with features like:
- Extendable sleeves & adjustable straps – to grow with your child.
- Pass-me-on labels – encouraging reuse.
- Reinforced knees & elbows – for extra durability.
can frugi garments be infinitely recycled?
No, while our Circular Collection garments are designed for recycling, textile recycling does have limitations. However, our goal is to keep fabrics in circulation for as long as possible before they reach the end of their lifecycle.
other common questions
can i return non-frugi clothes for recycling?
No, our recycling program is currently only for Frugi Circular Collection garments. Other items should be donated or sent to local textile recycling programs where applicable.
how long does it take for my garment to be recycled?
Once we have collected a minimum of 325 recyclable products, we will pass the items onto our partner, LMB, for processing. The exact timeline depends on collection volumes and processing schedules.
can i still donate my frugi clothes instead of recycling them?
Absolutely! We encourage customers to wear, repair, and pass on their garments as many times as possible before recycling. Recycling should only be considered once an item is truly beyond use.
are frugi's recycled fabrics as good as new materials?
Yes! Recycled polyester, offers comparable quality to virgin polyester but uses 88% less energy to produce. Our recycled materials meet high standards for durability and comfort.
should i wash and dry these clothes as i normally would?
Yes, there is no difference in how you need to wash these clothes compared to the rest of your Frugi wardrobe, but please do follow the care label instructions to ensure they last playtime after playtime.
will the qr code on the care label fade in the wash?
No, the QR code has been printed with indelible ink, which will ensure it won’t fade and can be scanned even after it’s been worn and washed many times.
is the circular collection more expensive than regular frugi clothing?
No, our Circular Collection is priced similarly to our other ranges. Sustainability should be accessible, and we’re committed to offering circular fashion at a fair price.
Why does Frugi not claim to be "100% sustainable" or "fully circular"?
We believe in honest and transparent communication. While we are making big strides toward circularity, textile recycling has limitations, and we acknowledge that sustainability is a continuous journey rather than a final destination.
Frugi are proud to be part of the
