We're proud to be B Corp™ Certified!
At Frugi, we believe in being kind, curious, conscious – and colourful too! That’s why we’re proud to be a Certified B Corporation™, joining a global community of businesses that meet high standards for people and the planet.
We’re also incredibly proud to be the first UK-based childrenswear brand using GOTS certified products made from organic cotton to become B Corp certified - a milestone that reflects just how committed we are to doing things the right way.
What is B Corp?
B Corp Certification means that a company has been verified as meeting B Lab’s™ high standards for social and environmental impact, that it has made a legal commitment to stakeholder governance, and that it is demonstrating accountability and transparency by disclosing this record of performance in a public B Corp profile.
Here at Frugi, we’ve always believed in doing the right thing - for little ones, for grown-ups, and for the planet we play on. And honestly? We think we do a pretty good job of it (not to wrap ourselves in our own organic cotton cape or anything...) But believing you’re doing good isn’t the same as proving it. We wanted to go deeper, challenge ourselves, and have the backing of something bigger. That’s why we started the B Corp journey.
Getting certified means every thread of what we do - from our supply chain to our team culture - has been independently assessed, verified, and scored. It’s helped us build more trust with our customers, our partners, and ourselves. Not by measuring against others, but by holding ourselves to higher standards year after year. We’ve been walking the walk and B Corp helps us prove it’s not just talk.
Left: Kim-Marie - Trading Director
Right: Jeni - Product & Brand Director
"This commitment isn't new to us - It's been at our core from the start"
"We have always used organic cotton in our virgin cotton ranges and value building strong, lasting partnerships with our supply chain, some of whom have been with us since day one.
Being B Corp certified is a celebration of everything we stand for and confirms our mission to do business better!"
Jeni - Product and Brand Director
Our Score
We’re over the moon (and rainbow) to have scored 90.9 in 2025.
Every part of how we work – from our ethical supply chains to the way we support our team – has been independently assessed. And while we’re chuffed with our score, this isn’t a finish line, it’s just one step on our journey – for little ones, for grown-ups, and for the planet we play on.
To become a Certified B Corporation, we had to complete the B Impact Assessment and earn a score of 80+ points.
The assessment evaluates a business across five key impact areas.
